Are you growing increasingly frustrated with the lack of sales on your eCommerce site? Are you close to throwing in the proverbial towel thanks to zero conversions? It might be time to take a long, hard look at your eCommerce site’s problems. While you might think your site looks awesome, visitors are clearly not experiencing the same level of satisfaction with your website. Chances are good the following simple tweaks can lead to increased sales and an improved outlook on the future of your online business.
Did you know? Users often wonder who’s behind a beautiful product, so it’s crucial to have an About Us page. Although this is often one of the most ignored parts of a website, is a vital part of every business. Here’s how to do it right:
And there you are, making the final preparations before the holiday shopping season kicks off, but forgot to consider the biggest factor of your brand’s success. The appearance of your product’s package! It is understandable, though. The environment that we live in is so saturated with products and advertising that it is easy to overlook the importance of packaging and take for granted the thought and planning that goes into a product’s wrapping, but it is a critical component of marketing and sales.
If you make a sound investment in developing your product, but neglect the effort needed to design packaging that suits the image you want to portray, the return of your investment will not be as high. If your product is not appealing to your customers, don’t expect them to have any emotional attachment to your brand. The way your product is packaged is what attracts the consumer in the first place. If you happen to sell multiple products and you’ve designed them with the aim to appeal to different consumer groups, the packaging has to reflect the market you’re trying to reach.
Did you know? The most important way to minimise the risk of shopping-cart abandonment is to offer free shipping.
The colors you choose for your website can have a huge impact on the success or failure of your site. For businesses and organizations using their website to make a profit, the color scheme can influence their sales rate, affect their marketing material and encourage or deter new customers. A website’s color scheme is far more important than most businesses realise, so it’s important to consider the impact of color when designing your website.